“The client is just as afraid as you are. They’ve fought for the budget to hire you. Their job is on the line. And their business might go under if this project goes badly. So have some empathy for them. And never miss an opportunity to show them that they’re in good hands with you. Be confident in what you’re doing. Take charge. Behave like the expert they hired.”
“Social networking is not about driving momentary sales but creating a relationship. That’s your new role. To be available and in touch with your audience each and every day. To be a land mine that someone can step on if they suddenly hear about you.”
Design is the search for a magical balance between business and art; art and craft; intuition and reason; concept and detail; playfulness and formality; client and designer; designer and printer; and printer and public.