Joey the Cat
Becoming the life of the party.
- Event planning
- Corporate entertainment
- Game rentals
- 2016 - 2017
In the beginning, there was skeeball.
As Joey's business took off, it quickly expanded into its own dedicated arcade event space, a skeeball trailer for party rentals, and a list of referral partners in cities outside their own market.
The simple WordPress site the team put together in the early days got the job done, but Joey wanted their next website to position the company in the sweet spot between “Dependable Professional” and “Life of the Party.”
When he reached out to us to talk about how we could work together, we were obviously excited to get the ball rolling. See what we did there? Moving on…
Setting the tone for fun.
We started the project by gathering visuals of people playing games and enjoying their events, and paired those with copy for the site that was punchy, easy to digest, and full of their trademark personality. As we iterated with JTC through the wireframing and design stages, we settled on a balance of the two that shows visitors everything they need to know at a glance, and then leads them to their next step toward becoming a customer.
Taking the design live.
Once the designs were finalized, we set up a staging environment where we could import all of their old content, begin work on the new elements of the site, and turn our designs into a fully responsive WordPress site.
Now that it’s live, the Joey the Cat team takes tremendous pride in knowing that when someone visits their site the first time, the impression they make online is as great as the one they work so hard to make in person.
"Our new website... RULES! The quality of our inbound leads has increased dramatically. The biggest inbound lead we’ve had in the past had been no more than $5-7K and we recently received an inbound lead that wants to do a $27k rental."