Making the internet a safer place for kids.

Netpure, a "child-safe internet", is a wireless router with a companion mobile app that gives parents control and peace of mind over what their children are able to access online.

A product with a purpose.

With social responsibility as its core focus, Netpure’s product makes it easy for parents to manage time, content, and potentially dangerous connections that kids aren’t old enough to access on their own yet.

A longtime 45royale client as the CEO of Kitewire, Jere Simpson came to us once again, this time as Netpure's co-founder. When Netpure needed help designing an app and website to accompany their wireless router, he knew that we would be up to the task.

With a great relationship and a six-year history of working well together, we all knew it would be a perfect match.

Netpure - Color Palette
Netpure - Logo
Netpure - Sleepy Time

Standing out from the crowd.

In a saturated market where nearly every wireless router is confusing and intimidating, our biggest challenge throughout the project was making sure the user experiences we designed were parent-friendly, and the messaging used throughout was always encouraging and easy to understand.

Netpure - Mobile Application
Netpure - Login Screen
Netpure - Blocked Website

Bringing Netpure to the masses.

We launched Netpure's marketing site in Feburary of 2016 so that they could begin to take pre-orders as they ramped up production. Netpure started shipping units in June of 2016 and they're currently exploring a new distribution model by opening up retail kiosks across America.

They were recently featured at CES 2017 and sold out on Amazon 24 hours after the show. We are proud to be a part of making the internet a safer place for kids.

Netpure - Apple Watch
Netpure - iPhone
Netpure - Laptop

"I've worked with 45royale for over 5 years. So when my new product needed branding and UI quickly, the choice was obvious. 45royale was able to support our rapid timeline and deliver an experience that was easy for our customers to use and understand immediately."

Jere Simpson, Founder @ Netpure