1. Branding & Illustration
Your brand identity is the mark of pride that starts a rumble and gives everyone something to rally behind. It's your flag.
A unique identifier that stitches together several key elements, rock-solid brands succeed when they celebrate the personality of their company's stakeholders and teammates, values that make up their core, and messages that they consistently promote. Our team sifts through these bits and pieces using a process specially designed to pump the heart of your brand story.
Translated through a visual language that helps your ideal audience immediately identify with and become intrigued by what you bring to the table, the result is a brand refined and ready to take on the world.
"Most design shops simply take direction. That's not 45royale's gig. These guys have creative vision and the chops to support it. They're going to kill it. Every. Time."
2. Style Guides
Style Guides decode your brand identity and translate it into a shared visual language for the people who design and build on behalf of your business.
When you invite new people to bring what they know to the table, the result can be multiple hands on a project or product. The end result? Content that looks inconsistent in different contexts, and a mish-mash of visuals that feel altogether cluttered in the mind’s eye of your customers.
We work with clients to avoid this sticky mess by putting in place a visual tone through a Style Guide, a method of considering and implementing visual marks consistently, regardless of role or design fluency. Logos, watermarks, color palettes, typography–these are the critical pieces of the brand puzzle we carefully consider when crafting a style guide that everyone can understand and use in the appropriate instance.
"Yes they do beautiful design. Yes they write squeaky-clean code. But the thing that makes them so special is how darn easy they are to work with."
3. Web & Mobile Applications
The web has been our home, our workplace, and our playground for a decade and counting. It’s no surprise, then, that designing for websites and applications is second nature to us. With several hundred projects to our name, we’ve perfected the art of developing something from nothing, working from the bare bones to build web experiences that deliver on our client’s every desire and their customer’s every need.
Our work with websites and applications typically happens in one of two ways:
#1: Building from scratch
When we’re building something new, our process begins with an audit of your needs, clarity around the pain points that are dragging you down, and definition about the goals you’re aiming to accomplish. From there, we get to work building out the wireframes and designs that are collaboratively refined through a series of project phases—so you’ll know exactly which piece is being built-out when.
#2: Refreshing something you already have
When we’re refreshing an existing website or application, our process begins by triaging the situation at hand and evaluating exactly what’s needed to keep your existing web experience alive without gutting it completely. Often a short-term solution on the way to a larger build out down the line, refreshes of this sort allow us to gain deeper knowledge of your timeline and budgetary constraints that we should be mindful of. As we jump in, we’ll show you exactly what we can get to work on right now and deliver a plan for what we can improve on in the future.